Growthway
About
Built for creators who want growth they can explain
Growthway is an early-stage product from James Mallen and Sara Looc. The team is focused on practical AI workflows for creators, operators, and small brands that use Instagram as a serious acquisition channel.
What we believe

Better hooks, faster replies, and cleaner reporting beat vanity growth tactics.

What we are building first

AI planning, post scoring, trend-to-post briefs, and comment-to-DM campaign drafts.

What comes later

Official integrations, team approvals, CRM exports, and billing when the product is ready.

Build a growth loop around the posts already working.
Start with a weekly Instagram plan, then connect replies, lead magnets, and reports when integrations are ready.
Open Growthway
Growthway
  • Social channels will open with the public launch
© 2026 Growthway. Built by James Mallen and Sara Looc.